The following is written to help new, young aspiring artists better understand the role that artist management can play in their careers. It is important for them to realize that successful record company executives, booking agents and concert promoters rely a great deal on music industry managers with proven track records to furnish them with the best possible talent available.
What Does A Manager Do?
Artist management is the main mechanism in any artist's stardom bound machine. Managers often take on the role of legal advisor (but not in lieu of an attorney), career consultant, financial advisor, cyber promotion person, booking agent, A&R Rep., psychologist, friend and sometimes an adopted parent. An artist's manager is the person who kick starts the business engine everyday, knows when to step on the gas, hit the brakes, steer left and right, and not get lost. If the relationship between artist and manager is running on all cylinders, with an artist or group who is hard working and truly a talented creative force, there is no limit to the possibilities. A manager is the team coach who keeps all the players in sync. Dealing with the record company's different personnel, concert promoters, booking agents, road managers, road crew personnel, radio personalities, public relations people and a never-ending list of details and arrangements can be mind boggling at times. Also, it is the most complex of all music artist business relationships.
Do You Have Contacts?
Having contacts is not the most significant issue in selecting good artist management. Actually being a great artist is way more significant! Over the years we have done business with many top professionals in all areas of the entertainment business and many have become close personal friends. What is most helpful is the fact that over the years the artists we have represented were successful and productive. These artists have earned profits not only for themselves, but for many others in the music business as well. Whether they are record companies, booking agents, publicists, marketing companies, publishers, nightclub owners or concert promoters, the bottom line is showing a monetary profit for all involved and that's what it's all about! Regardless of how many so-called contacts our management company has, and we do have many of them, it still will come down to how successful the artist potentially can be. You might ask us if we have contacts with top record executives who would listen to your music? The answer is, yes. Now, I ask you, is your music good enough for these executives to love what they are hearing and make you an offer?
Got A Record Deal? It's No Big Deal!
Having a record contract mainly means that a certain number of CDs will be pressed and marketed, your music will be made available for the paid music download Internet market and you might potentially realize a Ring Tone revenue stream. Thousands of new CDs are being released each week by major and independent labels and the percentage of these CDs which get any kind of "national" recognition in terms of radio airplay or P.R., of any value, is negligible. Currently less than 1% of these releases are impacting the market place enough for an artist to be able to gain enough exposure to affect the amount of money his or her personal appearances are worth. Our role as a management company is to do all that is necessary with our many years of accumulated experience and knowledge to create a "hit" CD. Only "hit" CDs change an artist's business circumstances and allow him, her or the band to reap great financial benefits enabling the artist to pursue a lifelong career with passion. We view ANY CD released and not made into a "hit" a tragic waste of a great opportunity. We build an artist's career one "hit" upon another! If your thinking is that you're not making music to make money and you're in it for the love of the art, you're looking at the wrong web site. You need to click to somewhere else!
Are We Right For You?
More so than any other aspect of the entertainment industry, the management - artist relationship is the most personal and complex. Because this business has such a glamorous and exciting side to it, a great deal of time wasting, glory-seeking, incompetent, clueless people who hold themselves out as managers are drawn to it. Whether you work with us or not, you need to keep an eye out for these types and not start a long journey down a dead end street. They are out there waiting for you so be careful. Good management is of great value to you and not easy to find. It is best to wait for the right management before making a long-term commitment.
When you study the music business closely you will notice that success in this industry seems to follow certain people around. Businesses don't fail; people fail. You need to find the right people to work with.
A great manager is someone who has a certain knowledge of your type of music, loves and appreciates it. The manager has to have insight and understanding of the audience your music will target and has to have experience in breaking new acts. Keep in mind that breaking an act and maintaining an act are two different issues. Most new artists reading this need management who can break them and establish national name recognition.
We think it is VERY important to LOVE the music of the artist we represent. We don't sign acts that we think are good. Good is not good enough! We need to be flipped-out about your music, thinking it is the greatest new thing since the invention of the wheel. Your music needs to be fantastic and it has to knock our socks off! You should not get involved with any manager who doesn't feel that way about your art. The manager who believes in your music and talent to the core of his or her bones is the manager you want. We only work with artists we feel that strongly about. For the task of breaking a new act nationally is so demanding that only a deep and profound belief in the artist will allow the manager to overcome the obstacles, industry resistance and the rejection that always accompanies the all-out effort to create a new hit artist.
If you're seeking management and believe your music is fantastic, special and that it will knock us out, click the "Submit Material" link on the Home page and send it to us!
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